John Cass

Head of Digital Marketing, Pace Communications

John has more than 20 years of marketing and digital marketing experience. A pioneer in the industry, he has been responsible for directing and managing social media campaigns from blogs to online communities to Twitter. He has provided digital and social media services for diverse brands such as Spherion, Forrester Research, Portent Interactive and Backbone Media.

The author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com, a past President of the Boston Chapter of the American Marketing Association, and is a Founding Fellow of the Society for New Communications Research, a nonprofit think tank on how social media is being used by business, the media and society.

Currently John is Head of Digital Marketing for Pace Communications, a custom content marketing agency based in Greensboro, NC with clients who are market leaders, including; Southwest Airlines, USAA, Four Seasons and Bluetooth.

Favorite Quote:Ordinary people can do extraordinary things.

Your vision or what keeps you going: Marketing isn’t just about sales, but rather listening to customers to build a better price, product, place and promotion. Social media gives marketers a tactic that lets them market their products and services expanding the toolkit beyond advertising and sales.

Something that isn’t very well known about me: I once helped dig up a saber tooth tiger tooth.

Twitter: @johncass

Website: http://www.pacecommunications.com